The Kuleshov effect is a film editing (montage) effect demonstrated by Soviet filmmaker Lev Kuleshov in the 1910s and 1920s. It is a mental phenomenon by which viewers derive more meaning from the interaction of two sequential shots than from a single shot in isolation. (From Wikipedia)
This description is about the cinema, but in these cases can work in the same way, two images with different context giving a new meaning through the view of the characters.
Case 1
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